Open House London


A guided tour exploring the fascinating Grade II* Georgian building and revealing the story of the publisher Edward Lloyd (1815-1890), who once lived in the house and is commemorated on the blue plaque at the entrance. Lloyd made his fortune from publishing 'Penny Dreadfuls', cheap semi-plagiarisms of Dickens's novels, and bloodthirsty melodramas. Long before Bram Stoker's Dracula, Lloyd published Varney the Vampire, or the Feast of Blood, the first such story to appear in England. Lloyd is said to have insisted to one of his illustrators: 'There must be blood, much more blood...'

Lloyd went on to establish some of the most successful newspapers of Victorian England, Lloyd's Weekly London Newspaper and The Daily Chronicle. He introduced new technologies, which were soon copied by all the major publishers. Lloyd lived in the house with his large family until 1885. His son Frank eventually donated the house and grounds to Walthamstow and 'Lloyd Park' was opened to the public in July 1900.

2015 marks the bi-centenary of Edward Lloyd's birth and this fascinating tour will bring the history of his connection to the house alive. It will also include access to behind-the-scenes areas, including a first chance to see the Collection Store, and a chance to meet Lloyd's descendants. To find out more about this remarkable character visit: www.edwardlloyd.org.